Case Study · Damage Restoration
RestorePro doubled its search authority and opened a second market
In nine months, Galaxy SEO helped RestorePro Reconstruction grow from one website into two local lead sources. Authority Score climbed from 16 to 32, referring domains grew from 50 to 1,091, and September closed with 27 qualified restoration leads across both domains.
A restoration company ready for more than one market
RestorePro Reconstruction helps property owners across North Carolina, South Carolina, and Tennessee when water, fire, or storm damage cannot wait. In January 2026 the company was working from a single domain, restoreprorestoration.com, with an Authority Score of 16, 50 referring domains, 6,375 backlinks, and 23 qualified leads.
The goal was a stronger search presence and a way to show up for restoration searches in more than one city. In April, RestorePro joined the Dominate Plan. The same month, Authority Score moved to 21. By September it reached 32.
Alongside that work, a second domain launched for Charlotte: restoreprorestorationcharlotte.com. It started January at an Authority Score of 2. Nine months later the score was 10, and September already brought 15 qualified restoration leads from that site alone.
Client snapshot
RestorePro Reconstruction
Industry. Damage restoration
Primary site. restoreprorestoration.com
Second site. restoreprorestorationcharlotte.com
Plan. Dominate Plan, joined April 2026
Window. January through September 2026
What RestorePro can say about this year
Search is sending more of the right people to the company, and a second website is already earning restoration leads in Charlotte.
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Two markets, one program.
September produced 12+ qualified restoration leads on restoreprorestoration.com and 15 on the Charlotte domain, 27 combined. January had started at 23 qualified leads on a single site.
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A stronger reputation in search.
Authority Score doubled, from 16 in January to 32 in September, with the move to 21 arriving in April as the Dominate Plan began.
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More people seeing and choosing the site.
Over the latest three months, Google clicks rose about 26% and impressions about 32%. Average position moved from 25.7 to 21.3.
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Visitors who stay and take action.
Organic search is 19.3% of sessions and 47% of key events. Those visitors engage at 62.7%, against a site average of 32.9%.
Highlights
January through September 2026, across both RestorePro domains.
12+
restoreprorestoration.com
qualified restoration leads
qualified restoration leads
15
Charlotte domain
qualified restoration leads
qualified restoration leads
27
Both sites combined
in September
in September
Charlotte, nine months in. The new domain launched at an Authority Score of 2 and reached 10 by September, already contributing 15 of those qualified restoration leads.
Authority, backlinks, and a hyperlocal second domain
At Galaxy SEO, the RestorePro program combined a heavier plan, a larger link profile, and a second domain built for Charlotte.
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Referring domains
Referring domains grew from 50 in January 2026 to 1,091 in September, more than twenty times the starting count.
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Backlink growth
Backlinks rose from 6,375 to 12,665 over the same months. The later Semrush snapshot shows the profile at 14.3K.
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Hyperlocal Charlotte site
restoreprorestorationcharlotte.com launched in January at an Authority Score of 2 and reached 10 within nine months.
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Dominate Plan
RestorePro joined the Dominate Plan in April 2026. Authority Score stepped from 16 to 21 that month, then on to 32.
From a single site to two lead sources
2026
January
Authority Score 16, 23 qualified leads, 50 referring domains, and 6,375 backlinks. The Charlotte domain launches at an Authority Score of 2.
2026
April
RestorePro joins the Dominate Plan. Authority Score jumps from 16 to 21 as the heavier program takes hold.
2026
July
Semrush shows organic traffic peaking near 37K and organic keywords near 2.9K, both up from almost zero in January.
2026
September
Authority Score reaches 32. Combined qualified restoration leads hit 27, with Charlotte at Authority Score 10 and 15 of those leads.
16 in January. 21 in April. 32 in September.
The score doubled across the nine months, with the first clear step up arriving when RestorePro joined the Dominate Plan.
- 16 January 2026 Starting score
- 21 April 2026 Dominate Plan
- 32 September 2026 Current score
The link profile behind the score
| Measure | January 2026 | September 2026 |
|---|---|---|
| Authority Score | 16 | 32 |
| Referring domains | 50 | 1,091 |
| Backlinks | 6,375 | 12,665 |
| Charlotte Authority Score | 2 at launch | 10 |
Note: The September backlink count is 12,665. A later Semrush view of the same domain shows 14.3K backlinks.
Clicks up about 26%. Impressions up about 32%.
The latest three months on restoreprorestoration.com beat the three months before them. Average position improved from 25.7 to 21.3, about 4.4 positions higher.
1.15K
Clicks in the last 3 months
909 in the previous 3 months
1.32M
Impressions in the last 3 months
1M in the previous 3 months
21.3
Average position, last 3 months
25.7 in the previous 3 months
Organic search drives 47% of key events from 19.3% of sessions
From June 2025 through October 2026, organic visitors were a smaller share of traffic and a much larger share of the actions that matter.
Share of the site
Sessions19.3%
Key events47%
Organic Search brought 5,879 sessions and 275 key events. That is 47% of all key events on the site.
Engagement
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62.7%
Organic engagement rate, against a 32.9% site average.
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48s
Average organic engagement time, against 8s for Direct.
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3.57%
Organic key event rate, against a 1.51% site average.
Referral traffic
3,059
Referral sessions, with a 66.9% engagement rate. That lines up with the growth in referring domains and backlinks.
Early AI assistant traffic
9.09%
Key event rate from 66 AI Assistant sessions. The channel is still small, and it is already among the stronger conversion rates on the site.
Organic traffic climbed from almost zero to a July peak near 37K
Both organic traffic and organic keywords were near zero in January 2026. Traffic peaked around 37K in July, and keywords peaked around 2.9K. Both remain far above where they started. The current snapshot shows 2.1K organic keywords, 14.3K backlinks, and a 50% traffic share.
Cited beside much larger restoration and home-service brands
In this Semrush AI view, restoreprorestoration.com is among the top three cited sources, with 3 mentions, next to servpro.com and rotorooter.com.
- 1 servpro.com 7 mentions
- 2 rotorooter.com 3 mentions
- 3 restoreprorestoration.com 3 mentions
How to read these results
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Lead counts compare January 2026 (23 qualified leads) with September 2026 (12+ qualified restoration leads on restoreprorestoration.com and 15 on restoreprorestorationcharlotte.com, 27 combined).
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Authority Score, referring domains, and the 6,375 to 12,665 backlink comparison are January 2026 versus September 2026. The 14.3K backlink figure is the later Semrush snapshot.
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Search Console compares the last 3 months with the previous 3 months: 1.15K clicks versus 909, 1.32M impressions versus 1M, and average position 21.3 versus 25.7.
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Google Analytics 4 covers June 2025 through October 2026.
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Semrush organic traffic peaked near 37K in July 2026 and organic keywords near 2.9K. The current view shows 2.1K organic keywords. 93.5% of SERP positions are organic, so the gains are from rankings rather than paid placement.
Ready for a search program that shows up in the leads?
RestorePro’s year shows what happens when authority, backlinks, and a second local domain are built together. Call Galaxy SEO or request a free website audit.
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